Opening a visit the website to read more on how to open a bookstore and sustain it.
1. Do your research: Before starting something new, it is always good to learn more about the business that you are venturing into. Pick a spot for your store and learn about the social status and tastes of the crowds that will be frequenting your shop. Also, knowledge of the age demographic and literary needs of families and the community in general will help you in maximizing your profits and earning a name for yourself. Knowledge of the royalties and sales bonuses will also help you stay on top.
2. Market: Learn some marketing strategies that will work on the type of customers that you get. If your customers are school going children, advertise in bright bold colors and give stickers, balloons, candy and other freebies on purchase. If you are catering to a more mature crowd, actual discounts on books would matter. Throw sales and offers on weekends to attract more working people.
3. Business: Keep a track of your inventory and your profits and margins. Make sure that your books and records are balanced and you are taking calculated risks. Analyze and find what fields are selling more and restock accordingly. Serve with a smile and ask your customers for feedback on their shopping experience.
Whatever be your strategy, no business can start without an investment and a bookstore happens to call for a big one. Ensure that you invest to the degree you are confident and try and make the most of what you have.